2023. A company nobody knew.
In January 2023 I started App Genie. Before that, I spent years in enterprise software, freelancing and working as a fractional CTO. I knew how to build. Selling was another story.
People trust people.
For months I tried to find clients the way I always had, selling under the company name. It didn't work. Then it clicked: people don't trust companies. They trust people.
So I started posting. Every day.
I began building in public on X, sharing whatever we were doing at App Genie that day: our apps, marketing lessons, leadership, the wins and the mistakes.
One month later.
Teknasyon, one of Turkey's biggest tech companies, reached out. They wanted to publish one of our apps. They signed us as an app studio for their publisher, and that app became our first big money maker.
$0 to $1M a year.
Built on a personal brand aloneFrom side project to daily job.
That's when we understood that posting, sharing and building a network is the simplest and most reliable way to grow. We stopped treating it as a side project and made it a daily job. It opened doors to some of the biggest companies and founders around.
In 2025, App Genie reached $1M a year, and we're still growing fast. Today we also build our own apps, startups and ventures.
Why Noiser exists.
Then people started asking me how to do it. Soon they were offering to pay me and my team to do it for them.
Noiser is our answer. It's the playbook that built App Genie, run by real people, for leaders who are ready to be heard.